Sobia Nazir has been in the fashion industry for 10 years and in the span of time has been widely successful. It has established two hit outlets in Islamabad and another in Lahore. Capitol of Pakistan is where she spends most of her time thinking about designs that would leave her loyal customers enchanted. She has launched many successful collection over the years and continues to do so. The fashion brand features formal and bridal wear respectively. Her bridal boutique in Islamabad is filled with such exotic creations that it would make any women crave for it.
The main mission of this fashion brand is to “provide new creative, trendy and exclusive designer wear for all” at reasonable price. She has appointment with the bride to consult about what the bride actually wants. She truly makes the bride special day into spectacular one by meeting with wishes of the bride in a private appointment. Sobia Nazir has been a cutting edge in women’s fashion and the most popular brand all over the UK, US and Pakistan. Sobia launches her collection every season. The style, color and quality of material has always been and will always be a major source of attention for Sobia Nazir brand.