Khaadi literally means “hand-woven”. It is a Pakistani multinational luxury fashion house which was founded in 1998 by Shamoon Sultaan, who got his bachelor’s degree in Technology from the Indus Valley School of Art and Architecture in 1996. He excelled in weaving and since then he has been in the handloom weaving. This might be the reason why no one have, rivalled Khaadi in their “hand-woven” technique. Shamoon aims to revive the craft of hand woven fabric and merge it with the latest trendy fashion. The top products of Khaadi includes unstitched lawn, men’s clothing, luxury ready to wear, kids clothing, shoes, bags, jewelry and other accessories. The exciting thing about Khaadi is that they have a large palette of colors, delicacy of the hand-woven fabric and a big collection of product. Khaadi is quite reputable for having more than 35 stores all across Pakistan as well as some stores in United Arab Emirates, Malaysia and United Kingdom which it made while expanding itself in the period 2010-2014. Khaad was awarded with Lux Style Award for the Best Men’s Wear in the year 2002 and 2005 and for the Best Retail Store in the year 2006 and 2007. Khaadi promises much more perfection in its design in the future.