HSY brand was founded in 1994 by the efforts of Hasan Sheheryar Yasin, also popularly known by his name initials ‘HSY’, a graduate of Pakistan School of Fashion design and an affiliate of La Chambre Syndicale De La Couture Parisienne, France. When it comes to fashion and entertainment HSY is simply the most recognizable names in the region. HSY brand aims to unite modern silhouettes with the traditional methods of old. HSY brand is inspired from both the Eastern and Western cultures. Hassan Sheheryar Yasin is the driving force behind the fashion label and has been referred as the ‘New King of Couture’ by Harper’s Bazaar magazine. HSY’s product has been worn by many influential figures around the globe.