Fiction Concepts is the latest brand which was founded by Rabia Wahab. She studied Textile Design from the Indus Valley School of Arts. She excels in prints and her thesis focused around Folk narratives.
She continued on with her family business, Fiction Clothing – a family brand which is famous in Pakistan for its casual and smart casual western wear. Fiction clothing aims to provide the best quality, with new innovating designs and customer satisfaction.
Rabia’s first step was to expand the ladies range by adding pret-a-porter fusion-wear into it. Her ambitiousness spurred her desire of taking her family business a step ahead, and that gave birth to the Fiction Concepts.
The fashion label is her very own line of ready-to-wear clothing for women. It is an awesome and exquisite collection which is a depiction of all things sensual, blended within an array of multicultural influences.
Modern elements are brought to life in her creations using traditional decorations and indigenous materials with awesome and wide range of colors. Rabia’s work gave the wearer an aura of style, confidence and elegance which are the qualities that reverberate from women of all ages.