EGO is a Pakistani brand that targets the market of young and independent woman. It was launched in December 2006 by the combined efforts of its able & qualified team of designers. The materials and variety of colors in EGO product line is made so much large so that the fashion label clientele can choose the clothes that meet their standards. Some of the products that EGO features are tunics, tops, kurtas, kurtis, churidars, pants, crazy pants, wraps, bags and other accessories.
The competition for the brand was very tough but the fashion brand held its ground and today has secured itself a modest position in the Pakistani fashion world.