Charizma is the main concern for Riaz Arts, who is the fabric wholesaler chain that has furnished the industry with special attention paid to quality design and affordability. Charizma is a newly launched brand by Riaz Arts that was instituted 30 years back and has been providing with the best and reasonable embroidered fabric from Lahore. The labels fabrics are superbly fashioned, exquisitely detailed and carefully finished that gives a product worth to be called a masterpiece. Charizma is a prestigious brand that prides itself on being the brand of preference. The Charizma products range includes Swiss voiles, crisp cottons, luxurious lawns and many more for summers and stuffs like peach leather jacquard, barosha and pashmina shawls for winters. The brand produces products throughout the year to cater the needs of customers with seasonal changes.