Outfitters and Ethnic brands main parent company is Times clothing limited. It was established in 2003 with its headquarters located in Lahore. Times clothing is the first company to introduce the fast fashion business concept to Pakistan. Outfitters also started in 2003 as the retail branch of the parent company and due to its hard work has become the market leader in Pakistan with more than 65 of its store spread over in 14 major cities. In the beginning, Outfitters focused on Men’s and Women’s street smart fashion, but after some years in 2008 a brand for children was launched by the name of Outfitters Junior. In 2009, the company further branched out and made a brand named Bang which focused on wholesale side of the market. In 2011 a Women’s Eastern wear brand was launched which was named Ethnic.