Bareeze was founded in 1985 in Lahore, by Sefam (Pvt.) Ltd. It was established with the applaud able aim of manufacturing and retailing quality embroidered fabrics which are equal in quality to the best in the world and made in Pakistan. Initially, Sefam started with Bareeze but, as time passed, it expanded to become a family of 12 other brands, each of which are the top most brands in Pakistan.
Bareeze is the Pakistan’s most iconic manufacturer of designer embroidered fabrics. The current CEO of Bareeze is Seema Aziz. Due to the efforts, the fashion brand has over 60 outlets in 26 cities of Pakistan. The product line of Barreze includes luxurious skills, sheer organza, crisp cottons, chic chiffons, and Bareeze Home Expressions. The fashion brand also releases seasonal and festival collection, which are a great success. Bareeze pride itself for being the perfectionist and trail blazers, who have carried on the subcontinent tradition of hand embroidery into the 21st century with their latest fashion fabrics.